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PHARMAKON (APOTHEEK), 2011
for GARDEN CLUB

 

 

Commissioned and produced during a brief residency on Brienenoord Isle in Rotterdam for Land Art for a New Generation, by invitation of Showroom MAMA

The types of domesticated plants used in corporate boardrooms to medicate power transactions appear as an alien pop-up of new growth among the fungus-rich, boggy soils of Brienenoord Isle, the kinds that are famous for producing psychedelic mushrooms in the Netherlands.

A user lens that encounters the scene attempts to zoom-in on this specimen and fails, seemingly affected by a lubricated filter that blurs any focused, close-up inspection of its actual biological properties or roots. Instead it appears to digitally zoom into an image, revealing magnified, kinetic digital grain in a frantic yet natural-feeling arrangement of algorithmic impressions.

As a set of plants that are employed in new types of apothecaries, and native to new kinds of corporate image ecologies, they can be seen as a species with their own hallucinatory affects.

 

 

 

 

 

 

An example of boardroom plants at ALIBABA HEADQUARTERS